7 Jobs in Hayward, CA
Mariner Healthcare is Hiring a Marketing Liaison Near Hayward, CA
SUMMARY
Creates and maintains effective markets for facility services by developing and sustaining referral relationships.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Include the following. Other duties may be assigned.
Participates in weekly sales team meetings, reporting regularly on referral development and progress on targets.
Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan.
Evaluates effectiveness and cost benefit of marketing tactics. Makes recommendations to alter strategies.
Reviews census management practice guidelines, analyzes trends, and takes action to avert deterioration of market share.
Develops marketing tools for facility or district within budgetary constraints.
Responsible for relationship development and management of health partners and organizations; sources new business.
Anticipates and eliminates potential conflicts between internal teams and health partners and/or families/residents.
Coordinates external marketing of facilities within the community through health providers and organizations.
Markets the facility’s services to the managed care industry.
Works with local community agencies to generate a positive image and encourage word-of-mouth referrals.
Plans and oversees the execution of community based promotional events, open houses, and educational seminars.
Communicates with local media sources to ensure community awareness of facility(ies) services.
Participates in corporate trade shows, health fairs, and marketing activities, as assigned.
Performs other duties as assigned.
ENTRY QUALIFICATIONS
Bachelor’s degree in marketing or a related field is preferred.
One to three (1-3) years experience in health care, long-term care industry, or insurance sales/marketing.
One (1) year experience with proposal development process.
Strong technical writing skills.
Public relations experience preferred.
Familiar with medical terminology.
Superior presentation skills – both one-on-one and group.
Proficient in Microsoft Office products (Word, Excel, PowerPoint)
Job Summary
Full Time
$68k-87k (estimate)
10/12/2023
05/05/2024
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Quotes from people on Marketing Liaison job description and responsibilities
The marketing liaison will keep the client apprised about the progress of the marketing project's development.
04/24/2022: Moline, IL
Consequently, marketing liaisons are also charged with keeping the customers happy with the service they are receiving from the marketing firm.
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It is their role to communicate with the public or other organizations on behalf of their company or organization.
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Build and manage marketing campaign reports and dashboards after compiling data from different systems and communicate campaign metrics effectively to stakeholders.
05/01/2022: Durham, NC
Coordinates social media messaging with the marketing team and cross functional teams.
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Career tips from people on Marketing Liaison jobs
Marketing Liaisons must have a bachelor's degree in marketing or any related discipline.
04/28/2022: Denver, CO
You need to have experience overseeing the various aspects of a marketing campaign to work for this job.
04/20/2022: Phoenix, AZ
They should be able to maintain confidentiality and exercise judgment and discretion.
04/01/2022: Clarksville, TN
Marketing Liaisons must have a bachelor's degree in marketing or any related discipline.
04/25/2022: Galveston, TX
Marketing Liaison officers must be self-motivated and strong leaders capable of promptly and effectively monitoring, coordinating and communicating strategic objectives.
04/18/2022: Fort Smith, AR
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